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White Paper

Customer Complaints, How to Avoid the Traps

eLearning 24-7

JANUARY 5, 2011

Upgrades – free? Trap #3 White Papers and Case Studies in the Space – inc. At one time, vendors were honest, stating “white papers&# as marketing materials. A white paper is a marketing tool. Do you listen to your customers? What do I get for what I am paying, etc.

Case Study

Case Study Custom vendor SkillSoft

Informal Learning – the other 80%

Jay Cross

APRIL 16, 2013

Years ago a start-up commissioned me to write a white paper that would help put them on the map. I wrote the paper that follows. The start-up stiffed me but the paper morphed into the Informal Learning book. IBM white paper by Rob Cross. eLearning vendors look at another set of economics.

Informal Learning

Informal Learning Informal Blended Learning Authoring Tools

eLearning Learning

Customer Complaints, How to Avoid the Traps

Informal Learning – the other 80%

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