Lurking is Not a Static State
ID Reflections
JULY 20, 2011
The analytics told me that over 40% of the users are Active Users (a term Jive uses to describe all users who log in to consume content without necessarily interacting with the content in any manner). They are the free riders. The attention/time ratio I can devote. However, is that truly the case? Not really. They showed up.
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