Design Thinking Culture Change in IBM
The Performance Improvement Blog
DECEMBER 1, 2015
So I was intrigued to hear that IBM, a 100 year old, world-wide company of over 370,000 employees, is embarking on a culture change that is heavily dependent on learning. According to a column by Steve Lohr in the New York Times, IBM is seeking to reinvent itself as a “design thinking” company. Lohr writes: …the IBM initiative stands out. I’m sure IBM employees would have made this same argument prior to the design-thinking initiative.