A Conversation with Michael Allen–ADDIE, SAM & the Future of ID
Kapp Notes
OCTOBER 1, 2012
He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. Michael Allen and I sit down and discuss the Zebra program at ASTD conference way back in 2011. It throws out a first, thoughtful idea and asks, Why wouldn’t this work?
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