Analyzing the ROI of Social Media in Training | Social Learning Blog
Dashe & Thomson
MAY 2, 2011
Unfortunately, that study was written in 1996, and is getting a little dated (ok, very dated), which is why a recent post by Nancy Kaplan proved so timely. In “ 3 Benefit Measures – The ROI of Internal Social Media Networks ”, Kaplan demonstrates, with reference to a number of recent studies, that internal social media really does bring big dividends in terms of, well, dividends.