Knowing Your Audience is Key to Great Data Storytelling
DECEMBER 4, 2017
But like any great writer, you need to consider two critical aspects before putting pen to paper (or fingers to keyboard). Specifically, you need to know your audience and your goal for telling them your story—otherwise, you risk wasting a lot of time and losing the interest of key stakeholders. Do you have similar challenges in reaching your objectives? Patting yourself on the back doesn’t do anyone (but you) any good.