The key to understanding what’s going on
Jay Cross
MARCH 26, 2010
From 2003 : As the pendulum of culture chic swings from the institution to the individual, it’s natural that empowering the common participant is back in vogue. Here’s a mid-2003 article from an internal newsletter from Deloitte: Social Software: Get Affiliated. That observation is from 2004. So rest easy.
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