15 Effective Higher Education Marketing Trends for 2022-2023
Think Orion
OCTOBER 22, 2022
With physical campus tours no longer being an option, students resort to peer feedback, virtual tours, social media posts, and reviews to choose colleges and universities. According to stats, a total of $2 billion was spent on advertising by colleges in 2018 and $2.2 Generation Z – aka Gen Z, are glued to social media.
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