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A Conversation with Michael Allen–ADDIE, SAM & the Future of ID

Kapp Notes

He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. Apparently the book has stirred a little controversy around the topic of ADDIE. So my first question is “what’s wrong with ADDIE?”. I felt I was sharing the best process.

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Michael Allen – Crystal Balling with Learnnovators

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Learnnovators: You are known for your role as the primary architect in creating Authorware ― one of the most successful authoring tools ever created.

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MICHAEL ALLEN – CRYSTAL BALLING WITH LEARNNOVATORS

Learnnovators

He was the founder and CEO of Authorware, a revolutionary eLearning authoring tool. Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Learnnovators: You are known for your role as the primary architect in creating Authorware ? Authors tend to do what tools make easy.

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People that inspire me: my 5 eLearning heroes

Challenge to Learn

He is also the one that made agile e-Learning development main stream with his book Leaving ADDIE for SAM. ADDIE is the ‘old’ approach of building eLearning through the so called waterfall model, Sam use agile principles that come out of the world of software development. There is nothing like it.