Authoring Tools Communities of Practice Forum Sun 
Jay Cross
MARCH 19, 2012
Clocks measure working hours instead of the sun. Railroads and communications links span the globe. Xerox Learning, DDI, Forum Corporation, and hundreds of other “instructional systems companies” sprung up. RESPOND: Support the work; Connect people; Share experiences; Develop tools. Fast forward to the 20th century.
Jay Cross
JUNE 28, 2009
But like Pontiacs and Oldsmobiles, old-school ROI’s day in the sun is waning. Several purported authorities on calculating ROI suggest taking intangibles into account by putting them on a list but refusing to estimate their value. ROI, the tool we once used to evaluate projects in stable times, clearly is not up to the task.
Expert insights. Personalized for you.
46 
Let's personalize your content