Brain Movie Scanning TechSmith 
TechSmith Camtasia
JANUARY 31, 2017
” Stats have shown that visuals are processed 60,000 times faster in the brain than text. As a result, readers often prefer to scan content rather than read word for word. We’ve all had it happen–you fall in love with a book, and then you learn that this story you love is getting made into a movie.
TechSmith Camtasia
JUNE 12, 2018
Almost 50 percent of our brains are involved in visual processing. It means our brains are hardwired to process images quickly. At TechSmith, we often interview customers to learn how they use visuals in their jobs, and will record the calls rather than just relying on handwritten notes. Time is money, so the saying goes.
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