CLO Magazine

NOVEMBER 30, 2012

Imagine a senior executive in your company returns from Thanksgiving weekend having read white papers from IBM that say social business is the next step in the overall evolution of business. Harvard Business Review, Forbes and Fast Company already told him brainpower has become the engine of innovation.

Social Networks 80

Social Networks Social SocialText Social Network 80

Jay Cross

NOVEMBER 15, 2012

Imagine that a Senior Executive in your company returns from Thanksgiving weekend having read white papers from IBM that say social business is the next step in the overall evolution of business. Harvard Business Review, Forbes, and Fast Company had already told him that brainpower has become the engine of innovation.

Social Networks 55

Social Networks Social Social Network SocialText 55

CLO Magazine

MARCH 13, 2013

Consulting firm BRANDfog conducted a 2012 survey and discovered when members of the C-suite began engaging in external social media such as Twitter and Facebook, some 82 percent of consumers would be more trusting of a company. There are a few reasons why the C-suite isn’t using social media more inside organizations.

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Suite Social Authoring Tools Social Networks 63