Co-creation

Jay Cross

groupware. My interest is turning to improving the performance of connections between workers and the work environment. Now I’ve got to re-think that taxonomy. ( Fortune Magazine ). The Times of London calls C.K. Prahalad “the No. 1 most influential management thinker in the world.&# I wouldn’t argue. And he’s about to contribute another important idea to business. The buzzword you’ll be hearing and using a lot more is “ co-creation.&#