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Online Marketing for Elearning Part III: Advertising

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Content marketing is low cost but highly effective. This is fairly easy, especially on Facebook, which suggests you boost just about every post you make. I touched on Facebook just now, but there are actually a number of platforms for online advertising. Where will you run your ads?

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SEO (Search Engine Optimization) is the process of improving your web pages to increase their visibility when people search for relevant information. In contrast, paid marketing in search results is called Search Engine Marketing (SEM) , where you pay for ad placements in the results. What is SEO?

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