Co-creation
Jay Cross
MAY 23, 2008
reputation management. groupware. connive = wink together. ( Fortune Magazine ). The Times of London calls C.K. Prahalad “the No. 1 most influential management thinker in the world. I wouldn’t argue. And he’s about to contribute another important idea to business. The buzzword you’ll be hearing and using a lot more is “ co-creation.
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