Information Knowing Doing Gap Knowledge Metrics 
PDG
DECEMBER 19, 2023
Not Recognizing the Knowing-Doing Gap Let’s face it: a lot of new leader readiness programs don’t do enough to prepare leaders for the realities of the job. The “knowing-doing gap” refers to the disparity between what individuals know they should do and what they actually do in practice.
PDG
APRIL 15, 2024
Assuming you’ve adequately onboarded all your sales reps—instructing them on product knowledge, sales process, market dynamics and competitors, technology usage, industry regulations, and so on—they should be well-prepared for the dynamic world of life science sales. Essentially, they know what to do because you’ve trained them.
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