Why video game mechanics work, and how they’re used to engage online learners
Growth Engineering
JULY 1, 2016
Every time we earn an unlockable, our brains receive a small burst of dopamine , the feel-good hormone. This leads us to associate them with positive emotions, and makes us want to repeat the action again and again. This sets our brains into what psychologists call ‘flow’. We couldn’t possibly have missed anything!
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