Developer Marketers, Here’s How You Can Request a Raise
Appsembler
FEBRUARY 25, 2022
There is proof that developer-first marketing works; Atlassian sold $320 million of software in 2015 using a lower-touch sales model (as opposed to the high-touch, high-cost traditional sales model). Industry experts suggest that it can take 12-18 months to successfully build a developer marketing program. Developer Marketing Works.
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