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4 Reasons Why Visual Communication has a Big Impact

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” Stats have shown that visuals are processed 60,000 times faster in the brain than text. As a result, readers often prefer to scan content rather than read word for word. Brand guidelines pulled from the TechSmith style guide. The post 4 Reasons Why Visual Communication has a Big Impact appeared first on TechSmith Blogs.

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How To Use Visual Communication and Why It Matters

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Almost 50 percent of our brains are involved in visual processing. It means our brains are hardwired to process images quickly. At TechSmith, we often interview customers to learn how they use visuals in their jobs, and will record the calls rather than just relying on handwritten notes. Time is money, so the saying goes.