TechSmith Camtasia

JULY 24, 2015

This is the second time Chad is sharing his sales expertise on the TechSmith blog, after a break for a very informative webinar on leveraging video to create high-converting sales proposals. Because it helps put a smile in your voice. And we’re back! We’re fortunate to be working with him! Create an Open Loop. Don’t Overthink it.

Convert 40

Convert Sales Tips Screencast 40

TechSmith Camtasia

SEPTEMBER 23, 2020

Video gives you better access to the human brain, by turning your audience into viewers instead of readers. “In The barrier is people not being comfortable making something with their face and voice in it. 100% of people don’t like the sound of their own voice. All of us don’t like our own voices! That includes me.

YouTube 98

YouTube Video Strategy Content 98

TechSmith Camtasia

FEBRUARY 21, 2017

Lodestone is proud to be a preferred TechSmith training partner. For a microvideo to be effective, there must be a reduction in cognitive load for the learner, which is the amount of information being processed by the brain. Using a voice‐over instead of text. We receive pictures and sound in sensory memory as we consume video.

Cognitive 89

Cognitive Music TechSmith Sound 89

TechSmith Camtasia

JUNE 29, 2020

If you don’t want to create your own templates or need some help starting out , TechSmith Snagit and Camtasia offer great image and video templates for everything from basic walkthroughs to online quizzing. Great video voice over audio starts with these elements: Audio clarity and volume Pacing Vocal tone and inflection Pronunciation.

Lesson 98

Lesson Learner TechSmith Compliance Training 98

TechSmith Camtasia

APRIL 23, 2019

Our brains are hard-wired to engage in storytelling, as a narrative arc compared to other forms. A video, even if it’s just your voice over a screen recording, provides valuable context that cannot be gained from text alone. Our brains process visual information faster than text. So, why video? Because good videos are: 1.

Video 75

Video Screencast Metrics Tutorial 75

TechSmith Camtasia

JANUARY 31, 2017

” Stats have shown that visuals are processed 60,000 times faster in the brain than text. Brand guidelines pulled from the TechSmith style guide. Logos, colors, font, graphics, icons, and imagery, paired with your company’s voice and tone, make your brand recognizable. Time is money, so the saying goes.

Communication 40

Communication Scanning TechSmith Movie 40

TechSmith Camtasia

JUNE 12, 2018

Almost 50 percent of our brains are involved in visual processing. It means our brains are hardwired to process images quickly. At TechSmith, we often interview customers to learn how they use visuals in their jobs, and will record the calls rather than just relying on handwritten notes. Time is money, so the saying goes.

Communication 92

Communication Screencast SnagIt Images 92

TechSmith Camtasia

SEPTEMBER 16, 2020

Their brain is constantly running, they’re getting notifications on their laptop, on their phone, and if you’re not offering any new visuals to keep their attention then you’ll lose them. It can be hard to trust a faceless voice, so it’s important that they can see your expression, body language and tone.

PowerPoint 98

PowerPoint Video Slides Camera 98