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Online Marketing for Elearning Part III: Advertising

LearnDash

Content marketing is low cost but highly effective. Even better, you have plenty of metrics to use to track the effectiveness of your ads. A Google Ad is usually Pay-Per-Click, meaning you set an ad budget and a bid to have your advertisement appear when someone searches for a keyword. What is the goal of your campaign?

Market 227
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Customer training: your ticket to stronger loyalty, retention, and brand advocacy

Docebo

According to the Extended Enterprise Learning 2020 research report from the Brandon Hall Group, more than half of organizations deliver learning to external, non-employee groups. Increasing revenue and decreasing costs. Reducing customer support costs . Related: Why and How to Create a Continuous Learning Culture.

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How to Promote Your Online Courses With Google Ads

learnWorlds

Monitoring & tracking: GA4 ( Google Analytics 4) offers conversion tracking and measures your campaign’s overall performance and specific metrics that matter to you, such as clicks, impressions, click-through rates, and conversions (your desired actions, such as course registrations or purchases). Google search — related searches.

Google 98
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The Top 10 Dos and Don’ts of Digital Publishing

Kitaboo

Online publishing has allowed businesses to reach a wider audience, in a cost-effective manner. Do Check the Metrics Regularly A huge advantage of digital publishing over traditional publishing is that it can provide real-time consumption metrics. Ensure your content uses keywords that search engines can read.

Digital 52
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Event Marketing: Your complete Guide for 2023

Think Orion

Before looking at the metrics and tools needed to measure success, you must have a clear vision of the outcome you want to achieve from your events. Metrics to track Some of the most important metrics to measure your event success might be: total registrations. total ticket revenue. number of sponsors. total sponsor revenue.

Market 52
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Creators’ Guide to SEO Success

learnWorlds

SEO (Search Engine Optimization) is the process of improving your web pages to increase their visibility when people search for relevant information. In contrast, paid marketing in search results is called Search Engine Marketing (SEM) , where you pay for ad placements in the results. Google Related Searches.

Guide 98
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DevLearn 2023 - Las Vegas (Show Notes!)

Learning Visions

This cost virtually $0 and made a huge difference. Research show: AI created avatar videos match human presented ones in effectiveness InWorld - AI Generated Scenario Adventures Inworld – The most advanced Character Engine for AI NPCs The Searchable PDF that people want to chat with… ChatPDF - Chat with any PDF!

DevLearn 230