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Customer Learning, a largely unexploited marketing strategy

Jay Cross

As other companies realize the potential of learning as a marketing tool, we’re going to see a lot more programs like this. Google could have produced a slick, buttoned-down, tech-oriented training program, like they did for Google Wave. I never did figure out how to use Wave. No people on screen.

Market 53
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How to Replace Top-down Training with Collaborative Learning (2)

Jay Cross

Aside from compliance training and new product introductions, most training focused on novices – either newhires who needed orientation or workers mastering a new skill or subject. Google is teaching people to use more of its services in online courses. By doing this, Google is building customer loyalty.

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43 Great eLearning Posts and 5 Hot Topics Including Google Buzz and iPad

eLearning Learning Posts

Presentation: Email is so 1973 (Google Wave) #Wave - Dont Waste Your Time , February 24, 2010 Good video on Google Wave. Skill - trainingwreck , February 22, 2010 Whether small, medium or large in size, organizations have been or are set to grapple with remote based leadership issues. It also devours time.

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Top 68 eLearning Posts from April - Hot Topics iPad Google Buzz

eLearning Learning Posts

Key Social Learning Roles - Daretoshare , April 4, 2010 Premise : Learning communities or networks thrive because its members possess certain skills and capabilities. 5 Tips to help you Plan your Next Presentation - Free as in Freedom , April 26, 2010 “Presentation is the ‘Killer Skill’ we take into the real world.