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The tail is not yet wagging the dog

Clive on Learning

In The Long Tail , Chris Anderson (formerly a reporter for the Economist) argued that the easy availability to media content afforded by the internet would shift purchasing power away from mass media and towards the previously hard-to-serve niches.

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7 best practices to create corporate training video content

Disprz

The same psyche works with movies. Live stream videos. Position yourself as an aspiring learner who has just typed a long tail keyword searching for a specific answer, and ask the question “why should I watch this particular video in answer to my question?” You will be surprised to know. It is YouTube. Why is that?

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