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For example: • ASAE asked questions that led them to discover that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications. The Entomological Society of America (ESA) asked questions that showed them that aggressively recruiting students didn’t have much of an impact on long term membership growth as previously assumed. MORE
found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. Anderson does post a response and Elberse responds to that but be warned, this gets quickly into such exciting territory as defining what is the "head" versus the "tail." That must change how we view the head versus the tail. **I MORE
Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. Marketing on AdWords can help draw in new students and establish your course. AdWords is one of the most widely used online advertising tools—and for good reason. Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms. MORE
A long, lost blog post that needs to be revisited. 6 - Corporate Learning Long Tail and Attention Crisis Newspapers are failing by the day. The fat end of the long tail and the loss of attention is a critical issue that I'm not sure we are really ready to come to grips with. Since I'm out, I'm thinking this is a good time to point you to some past posts. The last post was what I've been writing this year that social signals say is good reading. MORE
see Corporate Learning Long Tail and Attention Economy) This will be fun to explore. I've been slowly going through Chris Anderson's book Free: The Future of a Radical Price. There's a lot he gives you to think about and definitely a lot that relates to the Business of Learning. There's quite a bit in the book that really resonates with me: We can't help it: We value atoms more than bits. Bits want to be free. MORE
With Twitter, you can create training specific hashtags that your team can search for (just make sure to create long-tailed tags so they don’t get jumbled with anything else). MORE
This is something we've wanted to do for a long time in learning, but it's always been hard. This is exactly what the implication is Learning's Long Tail and Attention Crisis , Long Tail Learning - Size and Shape , eLearning 2.0. I was contacted by Mike Hogan, the creator of Flashcard Friends. This is an interesting little application and might imply a few things around where things are going. MORE
Maybe, like in this example, you also want to edit one of the characters to have a long “tail” to match the diagonal design element elsewhere on the slide. Let’s say you’re creating icons for some eLearning and you’d like some letter icons. You might approach this by drawing a circle and layering a text box over the top of it or by typing the letters directly onto the shapes. MORE
There was also discussion on my blog around the fact that in corporations there is a limit to what we can do as a training organization (see Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape ). All of this makes me wonder: Do educational institutions and corporate learning & development departments have responsibility for supporting Long Tail Learning? MORE
see my posts: Learning Responsibility , Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape) has raised some interesting questions in my mind. However, it dawned on me that if you define the scope of responsibility based on learning objectives you end up limiting yourself to focus only on content, immediate knowledge transfer, the fat end of the Long Tail Learning. MORE
Like a well-planned curriculum, a marketing campaign has to have a long tail with plenty of reinforcement. If you’re about to launch a serious game in your organization, you’re probably pretty excited about it… and rightfully so. Games are often more engaging and effective than many other learning solutions, so learners should be in for a treat. MORE
First, my earlier posts Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape lay out that I believe the space in which Corporate Learning (and realistically all learning professionals) operates is changing such that unless they look at providing Long Tail Learning, they will be a continually smaller part of the overall information landscape. The big question for March 2008 is - Scope of Learning Responsibility? MORE
Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs. Despite their pedagogical flaws, however, MOOCs provide unprecedented access to quality content for millions of learners. MORE
This is not some relativistic world where training is fine as long as the manager says it's good (what David Wilson of Elearnity terms the 'conspiracy of convenience'). No, there are particular types of measure that are of value to stakeholders, and as long as the learning function can show its effect on these, and be seen to be operating effectively, then it is doing its job. Long Tail Learning - Size and Shape - eLearning Technology. February 25, 2008. MORE
The long tail of blogging is dying - guardian.co.uk. Its long tail, though, has lapsed into desuetude. Where is Everyone? Baekdal.com. These days, everyone is trying to figure out how to connect with other people. It used to be simple, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today? And more importantly, how do you do it tomorrow? MORE
names that refer to its different aspects and characteristics: power law, long tail, 80/20 rule, the Pareto principle, etc. Another interesting corollary of power law distributions is the so called “long tail” This is the long end of the distribution where the numerous items that have smaller frequencies reside. MORE
Several of them I regularly talk about: Amara’s Law ( backstory ) states that " we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. The The Long Tail which tells us moving from providing best selling products to a wider spectrum of offerings gives an opportunity for larger, potentially more lucrative market overall, if you can service it cost effectively. MORE
The long tail of performance improvement We expected that Kent would return to work in about 6 weeks. Discussion: The long tail of performance improvement. Session Recap: “9 Critical Elements of Performance Improvement” Devlearn 2015 Session 111: Jane Bozarth & Jeannette Campos In January 2014 my husband, Kent, was diagnosed with a brain tumor. MORE
A WordPress enthusiast, developer, blogger from India, Mr. Devesh Sharma has shared with us his experiences from over a decade long stint with the platform. We also tend to focus more on long-tail keywords or the kind of articles that will attract links. . #6 Read on to find out more about how what started as a side hustle for him at 15, transformed into a full-time business, and a successful WordPress knowledge base – WPKube. Over to you, Devesh! #1 MORE
a long tail? to my post Corporate Learning Long Tail and Attention Crisis. I'm not limiting that to the "traditional means" training topics, but I do limit that to things that are job-related, which is why I think the tail has a limit. So, even if there was a way to define my current tail, tomorrow there's more. Beth Griese - posted a response Is Learning 2.0 In it, Beth shows a graphic: This caused us to have a good exchange. MORE
Twitter as Personal Learning and Work Tool Tool Set 2009 Knowledge Work Types LinkedIn Guide for Knowledge Workers SharePoint Using SharePoint SharePoint Examples SharePoint Fear and Loathing by Learning Professionals 12 eLearning Predictions for 2009 Long Tail Long Tail Blogging is Dying? It’s interesting at the end of the year to go back through blog posts to see what my Best of 2009 is. MORE
If we are going to make progress with Corporate Learning Long Tail and Attention Crisis , I think we have to think about these things in an integrated fashion Mohamed Amine Chatti (a fellow Eddie eLearning nominee) last two posts The LaaN Perspective , and Requirements of a PLE Framework are both interesting posts and worth reading. His requirements for a PLE Framework include: Personalization Social features Social filtering I ncorporate various Web 2.0 MORE
I think for the most part anyone with a small entrepreneurial bone in their body instinctively understands the concept of the long tail. Chris Anderson, the author of The Long Tail, writes this post in response the Wall Street Journal article that tries (unsuccessfully) to tear down the book and the concept. This comment from the Long tail blog reflects my thoughts. "It I no long just have a small circle of friends to discuss interesting issues. MORE
It is performed… Continue Reading → The post The Long Tail, the 80:20 Rule and the role of learning professionals appeared first on E-Learning Curve Blog. e-learning knowledge worker Long Tail Pareto Principle“What is the Scope of our Responsibility as Learning Professionals?” MORE
Most people proved me wrong and they actually read things - see the survey results about whether people found a small bit of text embedded in the middle of my post: 74% of the people saw it 21% missed it 5% not sure I'm still convinced there's lack of ability to get people's attention and have them focus on any details - see Corporate Learning Long Tail and Attention Crisis or better yet read the comments in Stop Reading where they passionately discuss people not reading emails. MORE
Simply type in a keyword and Ubersuggest will give you long-tail versions of the term and the volume of searches. A good course title can help improve brand recognition, set you apart from the competition and also give people a general idea of what your course is about. Unfortunately, picking an enticing title is a lot harder than it seems. A great way to build an effective title is to use analytical data such as popular keywords and trends. MORE
Adler's recent article - Minds on Fire: Open Education, the Long Tail, and Learning 2.0 talks about the implications of the Long Tail on Education. Background If you are not familiar with the concept of the Long Tail, head over to take a look at the Long Tail article on Wikipedia. You can also look at getAbstract 's - Abstract on Anderson's The Long Tail. It's a crisis born of the Long Tail and the Attention Economy. MORE
The internet, specifically the NEW internet ( Web2.0 ), ALSO supports the theory of The Long Tail. and Social media give individual educators (teachers/trainers) the ability to scale up taking advantage of economies of scale while simultaneously taking advantage of the long tail. In the same way that the geeks/nerds took over the world in the age of computers, educators will have their time. And their time is coming.fast. MORE
While much of a recruit's introduction to the Army is the same as it has always been--firing ranges, long marches, obstacle courses, and the like--the Army is increasingly utilizing new technologies to help soldiers learn their jobs. Long-tail economics favors the blockbuster, Harvard study finds - c/net. Remember the long tail? The Mirror Neuron Revolution: Explaining What Makes Humans Social - Scientific American. MORE
People on the thin end of the Long Tail. Two years ago I set up a Google Group on Learning. Last night I wrote the members: You’re one of 1,797 members of the Learning in Organizations Community on Google Plus. Since its founding two years ago, our community has morphed into a place to post wisdom, schlock, and self-boosterism. Some days you get lucky and discover a gem in the flow; other days you don’t find anything worth your time. MORE
Just read an article in the Guardian The long tail of blogging is dying (Found via Donald Clark ). I'm sure that this will continue to change, but I would question the notion that long tail blogging is dying. But recently – over the past six months – a new trend: fewer blogs with links, and fewer with any contextual comment. Some weeks, apart from the splogs, there would be hardly anything. I didn't think we'd suddenly become dull. MORE
Good News, Bad News about Facebook Application Market: Long Tail Rules - O'Reilly. If you are interested in Chris Anderson's the Long Tail , be sure to read the comments in the article. Online communication is not second best - Clive on Learning. We know online communication is practical, in that it allows us to keep in touch with each other at a distance, but we would normally consider it a second best to face-to-face communication. MORE
The process of Innovation MORE
Today’s post is really a (very) mini case study in the power of integrated corporate social networks, the benefits of long tails in learning, and the strength of weak social ties. Now read on… If you’re not familiar with the… Continue Reading → The post Social networks, long tails, social ties appeared first on E-Learning Curve Blog. e-learning conditions of learning Long Tail social network MORE
No one will sit through long detailed pieces of information. When we talk about the Long Tail Learning and Corporate Learning Long Tail and Attention Crisis , the focus is on how to help learners when you cannot possibly get in front of all the information. MORE
Long Tail Related Topics The E-Learning Curve
JULY 19, 2017
Today’s post is really a (very) mini case study in the power of integrated corporate social networks, the benefits of long tails in learning, and the strength of weak social ties. Now read on… If you’re not familiar with the… Continue Reading → The post Social networks, long tails, social ties appeared first on E-Learning Curve Blog. e-learning conditions of learning Long Tail social network
The E-Learning Curve
JULY 23, 2017
It is performed… Continue Reading → The post The Long Tail, the 80:20 Rule and the role of learning professionals appeared first on E-Learning Curve Blog. e-learning knowledge worker Long Tail Pareto Principle“What is the Scope of our Responsibility as Learning Professionals?”
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Tony Karrer
JULY 2, 2009
Just read an article in the Guardian The long tail of blogging is dying (Found via Donald Clark ). I'm sure that this will continue to change, but I would question the notion that long tail blogging is dying. But recently – over the past six months – a new trend: fewer blogs with links, and fewer with any contextual comment. Some weeks, apart from the splogs, there would be hardly anything. I didn't think we'd suddenly become dull.
Tony Karrer
FEBRUARY 19, 2008
Adler's recent article - Minds on Fire: Open Education, the Long Tail, and Learning 2.0 talks about the implications of the Long Tail on Education. Background If you are not familiar with the concept of the Long Tail, head over to take a look at the Long Tail article on Wikipedia. You can also look at getAbstract 's - Abstract on Anderson's The Long Tail. It's a crisis born of the Long Tail and the Attention Economy.
Tony Karrer
FEBRUARY 25, 2008
a long tail? to my post Corporate Learning Long Tail and Attention Crisis. I'm not limiting that to the "traditional means" training topics, but I do limit that to things that are job-related, which is why I think the tail has a limit. So, even if there was a way to define my current tail, tomorrow there's more. Beth Griese - posted a response Is Learning 2.0 In it, Beth shows a graphic: This caused us to have a good exchange.
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Big Dog, Little Dog
JULY 8, 2008
While much of a recruit's introduction to the Army is the same as it has always been--firing ranges, long marches, obstacle courses, and the like--the Army is increasingly utilizing new technologies to help soldiers learn their jobs. Long-tail economics favors the blockbuster, Harvard study finds - c/net. Remember the long tail? The Mirror Neuron Revolution: Explaining What Makes Humans Social - Scientific American.
Big Dog, Little Dog
FEBRUARY 25, 2008
This is not some relativistic world where training is fine as long as the manager says it's good (what David Wilson of Elearnity terms the 'conspiracy of convenience'). No, there are particular types of measure that are of value to stakeholders, and as long as the learning function can show its effect on these, and be seen to be operating effectively, then it is doing its job. Long Tail Learning - Size and Shape - eLearning Technology. February 25, 2008.
Corporate eLearning Strategies and Development
JULY 27, 2006
I think for the most part anyone with a small entrepreneurial bone in their body instinctively understands the concept of the long tail. Chris Anderson, the author of The Long Tail, writes this post in response the Wall Street Journal article that tries (unsuccessfully) to tear down the book and the concept. This comment from the Long tail blog reflects my thoughts. "It I no long just have a small circle of friends to discuss interesting issues.
Mark Oehlert
JULY 17, 2008
found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. Anderson does post a response and Elberse responds to that but be warned, this gets quickly into such exciting territory as defining what is the "head" versus the "tail." That must change how we view the head versus the tail. **I
.jpg)
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eFront
NOVEMBER 5, 2014
names that refer to its different aspects and characteristics: power law, long tail, 80/20 rule, the Pareto principle, etc. Another interesting corollary of power law distributions is the so called “long tail” This is the long end of the distribution where the numerous items that have smaller frequencies reside.
Tony Karrer
MARCH 11, 2008
see my posts: Learning Responsibility , Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape) has raised some interesting questions in my mind. However, it dawned on me that if you define the scope of responsibility based on learning objectives you end up limiting yourself to focus only on content, immediate knowledge transfer, the fat end of the Long Tail Learning.
Tony Karrer
DECEMBER 1, 2009
Twitter as Personal Learning and Work Tool Tool Set 2009 Knowledge Work Types LinkedIn Guide for Knowledge Workers SharePoint Using SharePoint SharePoint Examples SharePoint Fear and Loathing by Learning Professionals 12 eLearning Predictions for 2009 Long Tail Long Tail Blogging is Dying? It’s interesting at the end of the year to go back through blog posts to see what my Best of 2009 is.
Superb Learning
JUNE 21, 2020
Simply type in a keyword and Ubersuggest will give you long-tail versions of the term and the volume of searches. A good course title can help improve brand recognition, set you apart from the competition and also give people a general idea of what your course is about. Unfortunately, picking an enticing title is a lot harder than it seems. A great way to build an effective title is to use analytical data such as popular keywords and trends.
LearnDash
MAY 31, 2018
Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. Marketing on AdWords can help draw in new students and establish your course. AdWords is one of the most widely used online advertising tools—and for good reason. Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms.
Tony Karrer
NOVEMBER 2, 2009
Several of them I regularly talk about: Amara’s Law ( backstory ) states that " we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. The The Long Tail which tells us moving from providing best selling products to a wider spectrum of offerings gives an opportunity for larger, potentially more lucrative market overall, if you can service it cost effectively.
The Logical Blog by IconLogic
MARCH 6, 2020
Maybe, like in this example, you also want to edit one of the characters to have a long “tail” to match the diagonal design element elsewhere on the slide. Let’s say you’re creating icons for some eLearning and you’d like some letter icons. You might approach this by drawing a circle and layering a text box over the top of it or by typing the letters directly onto the shapes.
Tony Karrer
MARCH 10, 2008
First, my earlier posts Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape lay out that I believe the space in which Corporate Learning (and realistically all learning professionals) operates is changing such that unless they look at providing Long Tail Learning, they will be a continually smaller part of the overall information landscape. The big question for March 2008 is - Scope of Learning Responsibility?
Tony Karrer
DECEMBER 17, 2008
Most people proved me wrong and they actually read things - see the survey results about whether people found a small bit of text embedded in the middle of my post: 74% of the people saw it 21% missed it 5% not sure I'm still convinced there's lack of ability to get people's attention and have them focus on any details - see Corporate Learning Long Tail and Attention Crisis or better yet read the comments in Stop Reading where they passionately discuss people not reading emails.
E-Learning Provocateur
NOVEMBER 25, 2012
Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs. Despite their pedagogical flaws, however, MOOCs provide unprecedented access to quality content for millions of learners.
bozarthzone
SEPTEMBER 30, 2015
The long tail of performance improvement We expected that Kent would return to work in about 6 weeks. Discussion: The long tail of performance improvement. Session Recap: “9 Critical Elements of Performance Improvement” Devlearn 2015 Session 111: Jane Bozarth & Jeannette Campos In January 2014 my husband, Kent, was diagnosed with a brain tumor.
Tony Karrer
AUGUST 12, 2009
see Corporate Learning Long Tail and Attention Economy) This will be fun to explore. I've been slowly going through Chris Anderson's book Free: The Future of a Radical Price. There's a lot he gives you to think about and definitely a lot that relates to the Business of Learning. There's quite a bit in the book that really resonates with me: We can't help it: We value atoms more than bits. Bits want to be free.
The Be-all and End-all Guide to Creating a Supreme LearnDash LMS
JUNE 28, 2020
A WordPress enthusiast, developer, blogger from India, Mr. Devesh Sharma has shared with us his experiences from over a decade long stint with the platform. We also tend to focus more on long-tail keywords or the kind of articles that will attract links. . #6 Read on to find out more about how what started as a side hustle for him at 15, transformed into a full-time business, and a successful WordPress knowledge base – WPKube. Over to you, Devesh! #1
Association eLearning
JUNE 10, 2014
For example: • ASAE asked questions that led them to discover that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications. The Entomological Society of America (ESA) asked questions that showed them that aggressively recruiting students didn’t have much of an impact on long term membership growth as previously assumed.
Corporate eLearning Strategies and Development
SEPTEMBER 17, 2010
The internet, specifically the NEW internet ( Web2.0 ), ALSO supports the theory of The Long Tail. and Social media give individual educators (teachers/trainers) the ability to scale up taking advantage of economies of scale while simultaneously taking advantage of the long tail. In the same way that the geeks/nerds took over the world in the age of computers, educators will have their time. And their time is coming.fast.
Tony Karrer
APRIL 8, 2009
A long, lost blog post that needs to be revisited. 6 - Corporate Learning Long Tail and Attention Crisis Newspapers are failing by the day. The fat end of the long tail and the loss of attention is a critical issue that I'm not sure we are really ready to come to grips with. Since I'm out, I'm thinking this is a good time to point you to some past posts. The last post was what I've been writing this year that social signals say is good reading.
Tony Karrer
MARCH 11, 2009
No one will sit through long detailed pieces of information. When we talk about the Long Tail Learning and Corporate Learning Long Tail and Attention Crisis , the focus is on how to help learners when you cannot possibly get in front of all the information.
The Learning Circuits
MARCH 3, 2008
There was also discussion on my blog around the fact that in corporations there is a limit to what we can do as a training organization (see Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape ). All of this makes me wonder: Do educational institutions and corporate learning & development departments have responsibility for supporting Long Tail Learning?
Big Dog, Little Dog
JUNE 30, 2009
The long tail of blogging is dying - guardian.co.uk. Its long tail, though, has lapsed into desuetude. Where is Everyone? Baekdal.com. These days, everyone is trying to figure out how to connect with other people. It used to be simple, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today? And more importantly, how do you do it tomorrow?
Coassemble
NOVEMBER 30, 2020
With Twitter, you can create training specific hashtags that your team can search for (just make sure to create long-tailed tags so they don’t get jumbled with anything else).
Knowledge Guru
NOVEMBER 12, 2013
Like a well-planned curriculum, a marketing campaign has to have a long tail with plenty of reinforcement. If you’re about to launch a serious game in your organization, you’re probably pretty excited about it… and rightfully so. Games are often more engaging and effective than many other learning solutions, so learners should be in for a treat.
Tony Karrer
FEBRUARY 20, 2008
If we are going to make progress with Corporate Learning Long Tail and Attention Crisis , I think we have to think about these things in an integrated fashion Mohamed Amine Chatti (a fellow Eddie eLearning nominee) last two posts The LaaN Perspective , and Requirements of a PLE Framework are both interesting posts and worth reading. His requirements for a PLE Framework include: Personalization Social features Social filtering I ncorporate various Web 2.0
Tony Karrer
APRIL 1, 2008
This is something we've wanted to do for a long time in learning, but it's always been hard. This is exactly what the implication is Learning's Long Tail and Attention Crisis , Long Tail Learning - Size and Shape , eLearning 2.0. I was contacted by Mike Hogan, the creator of Flashcard Friends. This is an interesting little application and might imply a few things around where things are going.
Jay Cross
MARCH 14, 2015
People on the thin end of the Long Tail. Two years ago I set up a Google Group on Learning. Last night I wrote the members: You’re one of 1,797 members of the Learning in Organizations Community on Google Plus. Since its founding two years ago, our community has morphed into a place to post wisdom, schlock, and self-boosterism. Some days you get lucky and discover a gem in the flow; other days you don’t find anything worth your time.
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