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Adler's recent article - Minds on Fire: Open Education, the LongTail, and Learning 2.0 talks about the implications of the LongTail on Education. Background If you are not familiar with the concept of the LongTail, head over to take a look at the LongTail article on Wikipedia.
a longtail? to my post Corporate Learning LongTail and Attention Crisis. I'm not limiting that to the "traditional means" training topics, but I do limit that to things that are job-related, which is why I think the tail has a limit. So, even if there was a way to define my current tail, tomorrow there's more.
Just read an article in the Guardian The longtail of blogging is dying (Found via Donald Clark ). I'm sure that this will continue to change, but I would question the notion that longtail blogging is dying. Some weeks, apart from the splogs, there would be hardly anything. I didn't think we'd suddenly become dull.
Twitter as Personal Learning and Work Tool Tool Set 2009 Knowledge Work Types LinkedIn Guide for Knowledge Workers SharePoint Using SharePoint SharePoint Examples SharePoint Fear and Loathing by Learning Professionals 12 eLearning Predictions for 2009 LongTailLongTail Blogging is Dying?
For example: • ASAE asked questions that led them to discover that their publications catalogue did not, as they had assumed, lead to “longtail” sales of older publications.
Content providers will wag the longtail. Current MOOCs are heavily geared towards school and college audiences. Over time, an increasing number of narrow, specific topics that link to corporate competencies will emerge. The corporate sector will embrace xMOOCs. Learners in the workplace are time poor.
Maybe, like in this example, you also want to edit one of the characters to have a long “tail” to match the diagonal design element elsewhere on the slide. Maybe you like your font but you wish the characters were a bit shorter and wider.
see my posts: Learning Responsibility , Corporate Learning LongTail and Attention Crisis and LongTail Learning - Size and Shape) has raised some interesting questions in my mind. This month's Big Question - Scope of Learning Responsibility? Is this possibly the crux of the issue?
The The LongTail which tells us moving from providing best selling products to a wider spectrum of offerings gives an opportunity for larger, potentially more lucrative market overall, if you can service it cost effectively. See eLearning Portal Integration as one example of this.
Content providers will wag the longtail. Current MOOCs are heavily geared towards school and college audiences. Over time, an increasing number of narrow, specific topics that link to corporate competencies will emerge. The corporate sector will embrace xMOOCs. Learners in the workplace are time poor.
Good News, Bad News about Facebook Application Market: LongTail Rules - O'Reilly. If you are interested in Chris Anderson's the LongTail , be sure to read the comments in the article. See how calculations used to be done before the days of electronic calculators. Find out about an important piece of engineering history.
names that refer to its different aspects and characteristics: power law, longtail, 80/20 rule, the Pareto principle, etc. Another interesting corollary of power law distributions is the so called “longtail” This is the long end of the distribution where the numerous items that have smaller frequencies reside.
I think for the most part anyone with a small entrepreneurial bone in their body instinctively understands the concept of the longtail. Chris Anderson, the author of The LongTail, writes this post in response the Wall Street Journal article that tries (unsuccessfully) to tear down the book and the concept. Enter Web2.0,
Like a well-planned curriculum, a marketing campaign has to have a longtail with plenty of reinforcement. ExactTarget even added a cute “Meet MobileConnectGuru” section and added the weekly leaderboard to the home screen. Keep it Consistent.
Long-tail economics favors the blockbuster, Harvard study finds - c/net. Remember the longtail? As new research highlighted in Harvard Business Review suggests, the answer may well be that the real money is in the blockbuster, not the longtail, after all. industrial tribunals (16 percent).
LongTail Learning - Size and Shape - eLearning Technology. Longtail learning is effectively infinite. There is no way for an individual to keep up much less learning and development. Trying to "keep up" and putting ourselves in the producer role is not going to work.
6 - Corporate Learning LongTail and Attention Crisis Newspapers are failing by the day. The fat end of the longtail and the loss of attention is a critical issue that I'm not sure we are really ready to come to grips with. We need to pay attention to that and recognize that we are publishers as well.
This is exactly what the implication is Learning's LongTail and Attention Crisis , LongTail Learning - Size and Shape , eLearning 2.0. What's also interesting though is that the expectation is that the learners themselves will find, create, share the flash cards (as opposed to relying on the instructor).
Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. But you should go beyond the obvious keywords such as “online business management course” or “online electrician certification.”. Determine your keyword match.
When we talk about the LongTail Learning and Corporate Learning LongTail and Attention Crisis , the focus is on how to help learners when you cannot possibly get in front of all the information.
In Disruptive Changes in Learning , I point to how the longtail of learning is addressed through alternative sources. How do you pursue opportunity in the longtail? You cannot assume that people come with a common understanding of a topic. And I would suggest that I normally focus on more advanced topics.
Minds on Fire: Open Education, the LongTail, and Learning 2.0 Minds on Fire: Open Education, the LongTail, and Learning 2.0 Steve Hargadon: Web 2.0 Is the Future of Education 36. eLearn: Feature Article E-learning 2.0 eLearn: Best Practices - What do you mean when you say usability? Mental Model Musings 40.
see Corporate Learning LongTail and Attention Economy) This will be fun to explore. What are network effects that we can leverage for greater value? Where do network effects outside a single organization instance help drive value? How do we effectively compete in the Attention Economy? Likely through my Free Blog and Free Webinars.
It’s also the longtail of boring, low profile gripes that fester unanswered. I’ll refer this question to United Airlines… Yep, that little ditty has attracted over 8 million views so far. But it’s not just the clever memes you should worry about.
If we are going to make progress with Corporate Learning LongTail and Attention Crisis , I think we have to think about these things in an integrated fashion. Luckily all of the requirements that Mohamed cites apply equally well to a PWLE. I'm curious if anyone actually sees this different? Do we gain something by separating them?
Address the longtail of learning requests – An LXP that can surface several thousand items holds the promise that it will service low frequency requests. Although an LXP may help, the critical success factor is how the members of the community interact and their willingness to share, guide and question each other.
Organizations will need you to shift a it towards Corporate Learning LongTail and Attention Crisis and LongTail Learning - Size and Shape. If you want to optimize total learner hours, then you make long courses aimed at lots of employees.
For more about this: LongTail Learning - Size and Shape Aggregation, Curation and Social Signals Of course, this also suggests that there are going to be big time opportunities for an eLearning Startup that aggregates offerings for particular audiences. If he got enough interest in the course, then he would actually make it happen.
for Learning Professionals Ten Predictions for eLearning 2008 Test SCORM Courses with an LMS Request for Proposal (RFP) Samples Training Method Trends Corporate Learning LongTail and Attention Crisis SCORM Test Web 2.0 I think this has a lot to do with Corporate Learning LongTail and Attention Crisis.
You need to be able to spot new kinds of opportunities that you might not have been involved in before (see LongTail Learning ). Instead, I've found that it's much more effective to look at individual opportunities and figure out what makes sense. You need to be prepared to apply learning 2.0
Thus, we must look to provide value in the longtail of learning. Learning and Development is likely not producing much content that will be useful to their day-to-day work except by building core skills. The nature and value of content production is changing.
In Long Live , I discuss how we are not talking about eliminating instructor-led, but that organizations are looking at alternatives. The whole problem is LongTail Learning. Top-Down The whole social / informal / elearning 2.0 discussions implies some very Disruptive Changes in Learning. The audience has to be large enough.
The internet, specifically the NEW internet ( Web2.0 ), ALSO supports the theory of The LongTail. and Social media give individual educators (teachers/trainers) the ability to scale up taking advantage of economies of scale while simultaneously taking advantage of the longtail. See Economies of scale.
Myth 3: The longtail now dominates TV viewing Live television is not just the most popular way of watching video; it also influences the way people watch shows on all devices. There is little to suggest that television is growing a longtail of niche interests. Plus ça change, plus c'est la même chose.
The only way to handle longtail learning is to focus on providing the tool set and personal learning and working skills ( work literacy ) that are central to concept work. Metalearning is really about: being aware and taking control of one's own learning It is a critical element to success moving forward.
The longtail of learning needs: individuals can get answers (hopefully good enough) to a vast range of prompts. Excel formulae, introductions to management concepts: with well-written prompts, ChatGPT returns almost instant deliverables e.g. tailored instructions, summaries, briefing papers, backgrounders.
One book that compliments Wikinomics and Inside the Tornado is The LongTail which describes a new economic process involving a sale of a few things but all the time. In the book he references some material originally written by Everett Rogers in his book Diffusion of Innovations (which should also be on your reading list).
Keywords/Long-tail keywords. Long-tail keywords are just that: keywords, just longer. For example, if you’re offering online courses on marketing, it’d be better to be specific and use long-tail keywords that reflect the purpose and the audience. And the more likely customers are to act on it.
This is why most learning is longtail learning. The role of learning organizations around longtail learning is to provide tools, support, skill building so that learners can self-serve their learning. Really that's what Catherine is talking about as well.
Through smarter data and a personalized training path, we create a long-tail learning journey specific to each learner. Behavioral analytics and measurement: An advanced data engine that helps you to understand every learner throughout the entire learning journey and confidently measure learning outcomes.
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