INDUSTRY INSIGHTS YOUR PEERS ARE READING
For example: • ASAE asked questions that led them to discover that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications. MORE
found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. That must change how we view the head versus the tail. **I MORE
Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. Marketing on AdWords can help draw in new students and establish your course. AdWords is one of the most widely used online advertising tools—and for good reason. Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms. MORE
Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs. MORE
A long, lost blog post that needs to be revisited. 6 - Corporate Learning Long Tail and Attention Crisis Newspapers are failing by the day. The fat end of the long tail and the loss of attention is a critical issue that I'm not sure we are really ready to come to grips with. Since I'm out, I'm thinking this is a good time to point you to some past posts. The last post was what I've been writing this year that social signals say is good reading. MORE
see Corporate Learning Long Tail and Attention Economy) This will be fun to explore. I've been slowly going through Chris Anderson's book Free: The Future of a Radical Price. There's a lot he gives you to think about and definitely a lot that relates to the Business of Learning. There's quite a bit in the book that really resonates with me: We can't help it: We value atoms more than bits. Bits want to be free. MORE
Here are just a few of them: Transcripts are easily indexable by search engines, increasing your opportunities to rank for long-tail keywords. Audio transcription – the process of converting recorded speech into text – isn’t the most glamorous topic. MORE
I’ve assembled another collection of my columns, this time from e.learning age and IT Training magazines and written over the past two years. MORE
This is something we've wanted to do for a long time in learning, but it's always been hard. This is exactly what the implication is Learning's Long Tail and Attention Crisis , Long Tail Learning - Size and Shape , eLearning 2.0. I was contacted by Mike Hogan, the creator of Flashcard Friends. This is an interesting little application and might imply a few things around where things are going. MORE
There was also discussion on my blog around the fact that in corporations there is a limit to what we can do as a training organization (see Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape ). MORE
see my posts: Learning Responsibility , Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape) has raised some interesting questions in my mind. However, it dawned on me that if you define the scope of responsibility based on learning objectives you end up limiting yourself to focus only on content, immediate knowledge transfer, the fat end of the Long Tail Learning. MORE
Like a well-planned curriculum, a marketing campaign has to have a long tail with plenty of reinforcement. If you’re about to launch a serious game in your organization, you’re probably pretty excited about it… and rightfully so. MORE
First, my earlier posts Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape lay out that I believe the space in which Corporate Learning (and realistically all learning professionals) operates is changing such that unless they look at providing Long Tail Learning, they will be a continually smaller part of the overall information landscape. The big question for March 2008 is - Scope of Learning Responsibility? MORE
Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs. MORE
This is not some relativistic world where training is fine as long as the manager says it's good (what David Wilson of Elearnity terms the 'conspiracy of convenience'). No, there are particular types of measure that are of value to stakeholders, and as long as the learning function can show its effect on these, and be seen to be operating effectively, then it is doing its job. Long Tail Learning - Size and Shape - eLearning Technology. February 25, 2008. MORE
3 Short or Long? So, whether to keep your video content short or long in length is a decision you must take keeping your target customers in mind. Reading Time: 6 minutes Do you know which is the second largest search engine after Google in 2018? You will be surprised to know. MORE
The long tail of blogging is dying - guardian.co.uk. Its long tail, though, has lapsed into desuetude. Where is Everyone? Baekdal.com. These days, everyone is trying to figure out how to connect with other people. MORE
names that refer to its different aspects and characteristics: power law, long tail, 80/20 rule, the Pareto principle, etc. MORE
Several of them I regularly talk about: Amara’s Law ( backstory ) states that " we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. MORE
In Learning, Extended Brain and Topic Hubs , I talked about the story behind the launch of Speaking Pro Central. While I've been speaking and conducting workshops for quite a while, I've never really treated this aspect of my professional life … well professionally. MORE
The long tail of performance improvement We expected that Kent would return to work in about 6 weeks. Discussion: The long tail of performance improvement. MORE
It’s also the long tail of boring, low profile gripes that fester unanswered. My previous article, Social media: It’s not about the technology! focused on the internal use of social media by employees to import and share knowledge inside the organisation. MORE
a long tail? to my post Corporate Learning Long Tail and Attention Crisis. I'm not limiting that to the "traditional means" training topics, but I do limit that to things that are job-related, which is why I think the tail has a limit. MORE
Twitter as Personal Learning and Work Tool Tool Set 2009 Knowledge Work Types LinkedIn Guide for Knowledge Workers SharePoint Using SharePoint SharePoint Examples SharePoint Fear and Loathing by Learning Professionals 12 eLearning Predictions for 2009 Long Tail Long Tail Blogging is Dying? It’s interesting at the end of the year to go back through blog posts to see what my Best of 2009 is. MORE
If we are going to make progress with Corporate Learning Long Tail and Attention Crisis , I think we have to think about these things in an integrated fashion Mohamed Amine Chatti (a fellow Eddie eLearning nominee) last two posts The LaaN Perspective , and Requirements of a PLE Framework are both interesting posts and worth reading. His requirements for a PLE Framework include: Personalization Social features Social filtering I ncorporate various Web 2.0 MORE
I think for the most part anyone with a small entrepreneurial bone in their body instinctively understands the concept of the long tail. Chris Anderson, the author of The Long Tail, writes this post in response the Wall Street Journal article that tries (unsuccessfully) to tear down the book and the concept. This comment from the Long tail blog reflects my thoughts. "It I no long just have a small circle of friends to discuss interesting issues. MORE
It is performed… Continue Reading → The post The Long Tail, the 80:20 Rule and the role of learning professionals appeared first on E-Learning Curve Blog. e-learning knowledge worker Long Tail Pareto Principle“What is the Scope of our Responsibility as Learning Professionals?” MORE
Most people proved me wrong and they actually read things - see the survey results about whether people found a small bit of text embedded in the middle of my post: 74% of the people saw it 21% missed it 5% not sure I'm still convinced there's lack of ability to get people's attention and have them focus on any details - see Corporate Learning Long Tail and Attention Crisis or better yet read the comments in Stop Reading where they passionately discuss people not reading emails. MORE
In Disruptive Changes in Learning , I point to how the long tail of learning is addressed through alternative sources. How do you pursue opportunity in the long tail Rick Nigol posted and reminded me of a post by Donald Clark - Training magaZZZZZZZZZZines. Both are lamenting about the fact that picking up any publication tends to cover roughly the same ground over and over. MORE
Adler's recent article - Minds on Fire: Open Education, the Long Tail, and Learning 2.0 talks about the implications of the Long Tail on Education. You can also look at getAbstract 's - Abstract on Anderson's The Long Tail. John Seely Brown and Richard P. MORE
The internet, specifically the NEW internet ( Web2.0 ), ALSO supports the theory of The Long Tail. and Social media give individual educators (teachers/trainers) the ability to scale up taking advantage of economies of scale while simultaneously taking advantage of the long tail. MORE
Myth 3: The long tail now dominates TV viewing Live television is not just the most popular way of watching video; it also influences the way people watch shows on all devices. There is little to suggest that television is growing a long tail of niche interests. In a fascinating Economist article, The Lazy Medium: How people really watch television , we discover once again how rapid changes in technology are only slowly reflected in meaningful changes in behaviour. MORE
While much of a recruit's introduction to the Army is the same as it has always been--firing ranges, long marches, obstacle courses, and the like--the Army is increasingly utilizing new technologies to help soldiers learn their jobs. Remember the long tail? MORE
People on the thin end of the Long Tail. Two years ago I set up a Google Group on Learning. Last night I wrote the members: You’re one of 1,797 members of the Learning in Organizations Community on Google Plus. MORE
Just read an article in the Guardian The long tail of blogging is dying (Found via Donald Clark ). I'm sure that this will continue to change, but I would question the notion that long tail blogging is dying. But recently – over the past six months – a new trend: fewer blogs with links, and fewer with any contextual comment. Some weeks, apart from the splogs, there would be hardly anything. I didn't think we'd suddenly become dull. MORE
Good News, Bad News about Facebook Application Market: Long Tail Rules - O'Reilly. If you are interested in Chris Anderson's the Long Tail , be sure to read the comments in the article. Online communication is not second best - Clive on Learning. We know online communication is practical, in that it allows us to keep in touch with each other at a distance, but we would normally consider it a second best to face-to-face communication. MORE
The process of Innovation MORE
Today’s post is really a (very) mini case study in the power of integrated corporate social networks, the benefits of long tails in learning, and the strength of weak social ties. Now read on… If you’re not familiar with the… Continue Reading → The post Social networks, long tails, social ties appeared first on E-Learning Curve Blog. e-learning conditions of learning Long Tail social network MORE
Microsoft is having trouble supporting the long tail. So where are the little guys supporting the long tail in eLearning? The 37signals blog Signal vs. Noise pointed me to the Wikipedia entry for the Waterfall model of software development. Sure sounds a lot like the ADDIE model to me. I wonder if there is any connection. matter.they are not relevant any more. MORE
No one will sit through long detailed pieces of information. When we talk about the Long Tail Learning and Corporate Learning Long Tail and Attention Crisis , the focus is on how to help learners when you cannot possibly get in front of all the information. MORE
Long Tail Related Topics The E-Learning Curve
JULY 19, 2017
Today’s post is really a (very) mini case study in the power of integrated corporate social networks, the benefits of long tails in learning, and the strength of weak social ties. Now read on… If you’re not familiar with the… Continue Reading → The post Social networks, long tails, social ties appeared first on E-Learning Curve Blog. e-learning conditions of learning Long Tail social network
The E-Learning Curve
JULY 23, 2017
It is performed… Continue Reading → The post The Long Tail, the 80:20 Rule and the role of learning professionals appeared first on E-Learning Curve Blog. e-learning knowledge worker Long Tail Pareto Principle“What is the Scope of our Responsibility as Learning Professionals?”
Tony Karrer
JULY 2, 2009
Just read an article in the Guardian The long tail of blogging is dying (Found via Donald Clark ). I'm sure that this will continue to change, but I would question the notion that long tail blogging is dying. But recently – over the past six months – a new trend: fewer blogs with links, and fewer with any contextual comment. Some weeks, apart from the splogs, there would be hardly anything. I didn't think we'd suddenly become dull.
Tony Karrer
FEBRUARY 19, 2008
Adler's recent article - Minds on Fire: Open Education, the Long Tail, and Learning 2.0 talks about the implications of the Long Tail on Education. You can also look at getAbstract 's - Abstract on Anderson's The Long Tail. John Seely Brown and Richard P.
Tony Karrer
FEBRUARY 25, 2008
a long tail? to my post Corporate Learning Long Tail and Attention Crisis. I'm not limiting that to the "traditional means" training topics, but I do limit that to things that are job-related, which is why I think the tail has a limit.
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Big Dog, Little Dog
OCTOBER 14, 2007
Good News, Bad News about Facebook Application Market: Long Tail Rules - O'Reilly. If you are interested in Chris Anderson's the Long Tail , be sure to read the comments in the article. Online communication is not second best - Clive on Learning. We know online communication is practical, in that it allows us to keep in touch with each other at a distance, but we would normally consider it a second best to face-to-face communication.
Big Dog, Little Dog
FEBRUARY 25, 2008
This is not some relativistic world where training is fine as long as the manager says it's good (what David Wilson of Elearnity terms the 'conspiracy of convenience'). No, there are particular types of measure that are of value to stakeholders, and as long as the learning function can show its effect on these, and be seen to be operating effectively, then it is doing its job. Long Tail Learning - Size and Shape - eLearning Technology. February 25, 2008.
Corporate eLearning Strategies and Development
JULY 27, 2006
I think for the most part anyone with a small entrepreneurial bone in their body instinctively understands the concept of the long tail. Chris Anderson, the author of The Long Tail, writes this post in response the Wall Street Journal article that tries (unsuccessfully) to tear down the book and the concept. This comment from the Long tail blog reflects my thoughts. "It I no long just have a small circle of friends to discuss interesting issues.
Mark Oehlert
JULY 17, 2008
found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. That must change how we view the head versus the tail. **I
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eFront
NOVEMBER 5, 2014
names that refer to its different aspects and characteristics: power law, long tail, 80/20 rule, the Pareto principle, etc.
Tony Karrer
MARCH 11, 2008
see my posts: Learning Responsibility , Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape) has raised some interesting questions in my mind. However, it dawned on me that if you define the scope of responsibility based on learning objectives you end up limiting yourself to focus only on content, immediate knowledge transfer, the fat end of the Long Tail Learning.
Tony Karrer
DECEMBER 1, 2009
Twitter as Personal Learning and Work Tool Tool Set 2009 Knowledge Work Types LinkedIn Guide for Knowledge Workers SharePoint Using SharePoint SharePoint Examples SharePoint Fear and Loathing by Learning Professionals 12 eLearning Predictions for 2009 Long Tail Long Tail Blogging is Dying? It’s interesting at the end of the year to go back through blog posts to see what my Best of 2009 is.
Tony Karrer
NOVEMBER 2, 2009
Several of them I regularly talk about: Amara’s Law ( backstory ) states that " we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.
bozarthzone
SEPTEMBER 30, 2015
The long tail of performance improvement We expected that Kent would return to work in about 6 weeks. Discussion: The long tail of performance improvement.
Association eLearning
JUNE 10, 2014
For example: • ASAE asked questions that led them to discover that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications.
Tony Karrer
MARCH 10, 2008
First, my earlier posts Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape lay out that I believe the space in which Corporate Learning (and realistically all learning professionals) operates is changing such that unless they look at providing Long Tail Learning, they will be a continually smaller part of the overall information landscape. The big question for March 2008 is - Scope of Learning Responsibility?
Corporate eLearning Strategies and Development
SEPTEMBER 17, 2010
The internet, specifically the NEW internet ( Web2.0 ), ALSO supports the theory of The Long Tail. and Social media give individual educators (teachers/trainers) the ability to scale up taking advantage of economies of scale while simultaneously taking advantage of the long tail.
Tony Karrer
MARCH 11, 2009
No one will sit through long detailed pieces of information. When we talk about the Long Tail Learning and Corporate Learning Long Tail and Attention Crisis , the focus is on how to help learners when you cannot possibly get in front of all the information.
Tony Karrer
DECEMBER 17, 2008
Most people proved me wrong and they actually read things - see the survey results about whether people found a small bit of text embedded in the middle of my post: 74% of the people saw it 21% missed it 5% not sure I'm still convinced there's lack of ability to get people's attention and have them focus on any details - see Corporate Learning Long Tail and Attention Crisis or better yet read the comments in Stop Reading where they passionately discuss people not reading emails.
Knowledge Guru
NOVEMBER 12, 2013
Like a well-planned curriculum, a marketing campaign has to have a long tail with plenty of reinforcement. If you’re about to launch a serious game in your organization, you’re probably pretty excited about it… and rightfully so.
E-Learning Provocateur
NOVEMBER 25, 2012
Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs.
LearnDash
MAY 31, 2018
Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. Marketing on AdWords can help draw in new students and establish your course. AdWords is one of the most widely used online advertising tools—and for good reason. Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms.
Tony Karrer
AUGUST 12, 2009
see Corporate Learning Long Tail and Attention Economy) This will be fun to explore. I've been slowly going through Chris Anderson's book Free: The Future of a Radical Price. There's a lot he gives you to think about and definitely a lot that relates to the Business of Learning. There's quite a bit in the book that really resonates with me: We can't help it: We value atoms more than bits. Bits want to be free.
Tony Karrer
APRIL 8, 2009
A long, lost blog post that needs to be revisited. 6 - Corporate Learning Long Tail and Attention Crisis Newspapers are failing by the day. The fat end of the long tail and the loss of attention is a critical issue that I'm not sure we are really ready to come to grips with. Since I'm out, I'm thinking this is a good time to point you to some past posts. The last post was what I've been writing this year that social signals say is good reading.
E-Learning Provocateur
NOVEMBER 25, 2012
Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs.
The Learning Circuits
MARCH 3, 2008
There was also discussion on my blog around the fact that in corporations there is a limit to what we can do as a training organization (see Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape ).
Tony Karrer
FEBRUARY 20, 2008
If we are going to make progress with Corporate Learning Long Tail and Attention Crisis , I think we have to think about these things in an integrated fashion Mohamed Amine Chatti (a fellow Eddie eLearning nominee) last two posts The LaaN Perspective , and Requirements of a PLE Framework are both interesting posts and worth reading. His requirements for a PLE Framework include: Personalization Social features Social filtering I ncorporate various Web 2.0
Corporate eLearning Strategies and Development
JULY 5, 2006
Microsoft is having trouble supporting the long tail. So where are the little guys supporting the long tail in eLearning? The 37signals blog Signal vs. Noise pointed me to the Wikipedia entry for the Waterfall model of software development. Sure sounds a lot like the ADDIE model to me. I wonder if there is any connection. matter.they are not relevant any more.
Tony Karrer
APRIL 1, 2008
This is something we've wanted to do for a long time in learning, but it's always been hard. This is exactly what the implication is Learning's Long Tail and Attention Crisis , Long Tail Learning - Size and Shape , eLearning 2.0. I was contacted by Mike Hogan, the creator of Flashcard Friends. This is an interesting little application and might imply a few things around where things are going.
Tony Karrer
FEBRUARY 11, 2008
In Disruptive Changes in Learning , I point to how the long tail of learning is addressed through alternative sources. How do you pursue opportunity in the long tail Rick Nigol posted and reminded me of a post by Donald Clark - Training magaZZZZZZZZZZines. Both are lamenting about the fact that picking up any publication tends to cover roughly the same ground over and over.
Disprz
NOVEMBER 1, 2018
3 Short or Long? So, whether to keep your video content short or long in length is a decision you must take keeping your target customers in mind. Reading Time: 6 minutes Do you know which is the second largest search engine after Google in 2018? You will be surprised to know.
Big Dog, Little Dog
JUNE 30, 2009
The long tail of blogging is dying - guardian.co.uk. Its long tail, though, has lapsed into desuetude. Where is Everyone? Baekdal.com. These days, everyone is trying to figure out how to connect with other people.
Clive on Learning
OCTOBER 8, 2009
I’ve assembled another collection of my columns, this time from e.learning age and IT Training magazines and written over the past two years.
Jay Cross
MARCH 14, 2015
People on the thin end of the Long Tail. Two years ago I set up a Google Group on Learning. Last night I wrote the members: You’re one of 1,797 members of the Learning in Organizations Community on Google Plus.
E-Learning Provocateur
JUNE 1, 2010
It’s also the long tail of boring, low profile gripes that fester unanswered. My previous article, Social media: It’s not about the technology! focused on the internal use of social media by employees to import and share knowledge inside the organisation.
Clive on Learning
JUNE 24, 2010
Myth 3: The long tail now dominates TV viewing Live television is not just the most popular way of watching video; it also influences the way people watch shows on all devices. There is little to suggest that television is growing a long tail of niche interests. In a fascinating Economist article, The Lazy Medium: How people really watch television , we discover once again how rapid changes in technology are only slowly reflected in meaningful changes in behaviour.
Visual Lounge
MAY 29, 2018
Here are just a few of them: Transcripts are easily indexable by search engines, increasing your opportunities to rank for long-tail keywords. Audio transcription – the process of converting recorded speech into text – isn’t the most glamorous topic.
Tony Karrer
JUNE 2, 2009
In Learning, Extended Brain and Topic Hubs , I talked about the story behind the launch of Speaking Pro Central. While I've been speaking and conducting workshops for quite a while, I've never really treated this aspect of my professional life … well professionally.
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