Bob Little – Crystal Balling with Learnnovators
Learnnovators
JULY 20, 2015
Bob: You’re right that social media has transformed the way that PR works – and it’s increased its effectiveness immeasurably, at least in the business-to-business sector. There are only two major downsides to this strategy. As a communication specialist, what are your thoughts on using storytelling as a tool for effective PR?
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