Learning Science: The Coherence Principle Decoded
Mike Taylor
DECEMBER 5, 2023
The most effective ad campaigns don’t bombard you with information. In an age of information overload, less is often more. 1 (2003): 43-52. They give you what’s relevant and serve it in a way that your primal brain, a nod to Daniel Kahneman’s Dual Processing model, can digest and act upon. Build wisely.
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