Friday Finds — Persuasive Storytelling, Power of Words, Objectives
Mike Taylor
JANUARY 12, 2024
Take away : Use persuasive storytelling to transform information sharing into a powerful tool for motivating action. Learn more → How Verb Tense Shapes Persuasion A study conducted by Jonah Berger and his team, published in the Journal of Consumer Research, focuses on the impact of our choice of words on our ability to persuade others.
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