Appsembler

FEBRUARY 25, 2022

Requesting a raise can be uncomfortable, but having the right information is crucial if you want to effectively make your case. There is proof that developer-first marketing works; Atlassian sold $320 million of software in 2015 using a lower-touch sales model (as opposed to the high-touch, high-cost traditional sales model).

Market 98

Market Metrics Develop Atlassian 98

Cloudshare

MARCH 18, 2020

It doesn’t reflect the impact of lost product sales, opportunities for exposure, user education and training. So when it comes to complex technology, sales leaders and instructors still need to ensure realistic user experiences and demos of solutions, and if not face-to-face, then virtually. Cloud-based sales demos and POCs.

Atlassian 59

Atlassian Blended Learning Virtual World Sales 59

Training Industry

APRIL 19, 2017

Look at the large SaaS companies that have gone public in the last five years – including Box, Atlassian, Twilio and Coupa Software. The authors, Dan Steinman, Nick Mehta and Lincoln Murphy, define customer success as “delivering on the sales promise.” Why is it so critically important to deliver on that sales promise?

Lesson 41

Lesson Atlassian Metrics Sales 41