Attitudes Behavior Kirkpatrick Ratio 
Dashe & Thomson
APRIL 17, 2011
I have included Kirkpatrick’s Four Levels of Evaluation in every proposal I have ever written, and I wanted to hear from Kirkpatrick himself regarding his take on the current state of evaluation and whether his four levels are still viable. Well, based on where Kirkpatrick and his son James are today, I was completely wrong.
Obsidian Learning
DECEMBER 3, 2018
Level 3: Behavior. At Level 3, we measure the application and implementation of learning – changed behaviors on the job. The best Level 3 assessments involve the evaluation of the behavior of the learner by others – a supervisor, mentor, or peer – for more objective assessment. Fewer customer complaints and returns.
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Obsidian Learning
OCTOBER 30, 2015
The Kirkpatrick four levels of training evaluation. Kirkpatrick and Kirkpatrick (2006) compare it to measuring customer satisfaction and note that when learners are satisfied with training, they are more motivated to learn. Level 3: Behavioral Change Evaluation. Determination of Return On Investment , or ROI.
CLO Magazine
AUGUST 24, 2013
The framework for learning evaluation and measurement embraced by most in the industry starts with Kirkpatrick. The framework for learning evaluation and measurement embraced by most in the industry starts with Kirkpatrick. The most important indicator of value, Kirkpatrick said, is return on expectations, or ROE.
Obsidian Learning
MAY 10, 2016
Return on investment (ROI) is a quantification of the relation between the benefits of a program and its costs [benefit-cost ratio (BCR)]. Included in the second level are: Change in attitude, skills, knowledge. Of course, there are behaviors or soft skills that are much harder to quantify. Calculating ROI.
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