article thumbnail

How Course Creators Can Improve Their Affiliate Marketing Programs with Dustin Howes

LifterLMS

Dustin Howes: Make this super dumb and easy because not everybody is going to be a veteran affiliate that is going to promote your program, but they may have a lot of long tail value, which means they might just bring in one sale a month or maybe one sale a year. There’s this giant long tail that you’re talking about.

Market 56
article thumbnail

Ep9: Up-skilling your workforce to future-proof your organization

Elucidat

8:47 ] [It’s] harder to measure the performance on things like leadership and executive development, you have to have proxies for it, you can’t have that data—or it’s difficult to find that data, and there’s a really long tail with that data. That process actually helps hardwire your brain.

Kaplan 40