Out-Teach Your Competition: 37signals’ Ideology Meets Online Training (Part 2)
Mindflash
SEPTEMBER 8, 2010
Gary took his small, family-run wine business online and made it a huge success by educating people via Wine Library TV. I’m sure Gary never thought that this approach could be so beneficial, but he took his mom-and-pop wine shop from a decent business to a multi-million dollar operation by “out-teaching his competition”.
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