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Social Media Marketing For Higher Education

Think Orion

LinkedIn campaigns according to a Lithium report generated more than 80% of B2B leads. Search Engine Journal establishes that enrollment marketers looking for lead generation should consider Facebook as one of their primary platforms, with over 200 million businesses already engaging with audiences.

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Web 2.0 Applications in Learning

Tony Karrer

I've not really seen good examples of business cases (future ROI) for using these tools. Time frame / Goal - Starting with a fixed time frame and a particular goal often gets better initial activity. Selling the Value Often it can be tricky to convince management of the value of providing these tools. Still, this is a somewhat uphill battle.

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