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Camtasia Small Business Test Drive: Week 2

TechSmith Camtasia

We're turning the corner to the second week of the Camtasia Small Business Test Drive ! This week each business created their first (or in some cases, second or third) screencast and sent us an exmaple. They also shared with us a little about their process, how they prepare and edit their videos, what challenges they faced, etc.

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How to Look Professional On Camera

TechSmith Camtasia

Oftentimes with business owners we see the “ I know my content so well I don’t need to write it down” syndrome. This will vary depending on your business and your location, but here are some things to consider…. If you find yourself shooting video outside you’ll want to be aware of brightness, darkness, and busy streets.

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Video Statistics, Habits, and Trends You Need To Know [New Research]

TechSmith Camtasia

The type of content you create matters just as much as the information you are trying to share, this includes video. The problem is many companies struggle with how to create and deliver engaging and effective instructional videos that viewers will actually watch. How to create videos that are effective and that get watched.