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How Research Informs My Work

Experiencing eLearning

If you’re not active in L&D Twitter, you might have missed the big debate recently about whether and how research is relevant to the work of instructional designers and corporate training professionals. Sometimes, we perceive a disconnect between research and practice. That’s a separate body of research.

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Story Research, UX, Resumes: ID Links 1/20/22

Experiencing eLearning

This post includes links on research on how stories improve learning, UX, transforming teacher resumes, adaptive learning, AI voices, and animation. Research summary: How stories improve learning. Daniel Willingham summarizes some of the research on how stories can improve learning. User Experience Design. Additional resources.

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Instructional Design Research, Tools, & More: ID Links 8/10/21

Experiencing eLearning

This post includes links on instructional design research and principles, productivity, video, animation, visual design, an elearning example, and my article on scenario-based learning for TD Magazine. Instructional design research and principles. I share these links periodically here on my blog. Spaced learning. Learning objectives.

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SBL Research, Twine, LXD, Tools: ID Links 9/28/21

Experiencing eLearning

This post includes links on scenario-based learning (SBL) research, working with Twine, learning experience design (LXD), 360 images, VR resources, and elearning development time calculators. Scenario-based learning (SBL) research. In-class vs. online SBL research. I share these links periodically here on my blog. Bardach et al.

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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Research, Course Pricing, Free Images: ID Links 11/29/22

Experiencing eLearning

This post includes links on research on high-fidelity simulations and discovery learning, course pricing, and free, diverse stock images. Research on learning. Translating Research to the Classroom: the Case of Discovery Learning. As I read online, I bookmark resources I find interesting and useful. Additional resources.

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Research, AI, Portfolios: ID Links 9/10/24

Experiencing eLearning

This post includes links related to research, AI tools and reflections, portfolios, and marketing tips for freelancers. Research and practice Reflecting on Research and Practice How do we put research into practice in L&D? Research can also be misleading or biased (or shared in misleading ways). (PDF)

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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3 Sizzling Ways to Warm Up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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2023 HR Technology Trends: What's New and What's Next

Speaker: Ben Eubanks - Chief Research Officer, Lighthouse Research & Advisory

That's why we're sharing with you this webinar session with Ben Eubanks, Chief Research Officer for Lighthouse Research & Advisory. But frankly, keeping up with the ever-changing HR tech landscape can feel like another full-time job.

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4 AI Hacks to Make Sales Teams More Efficient

In other words, the research that takes reps hours, AI can do in seconds. Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort.

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5 Ways You Can Win Faster with Gen AI in Sales

Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations. This frees up valuable time for sellers to focus more on building relationships and closing deals.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?