A Quick Guide on the Benefits and Challenges of Gamification
Harbinger Interactive Learning
MAY 27, 2022
In 2020, Texas bank Extraco tested a gamified process that taught clients about its offers and benefits, which led to a rise in conversion rate, from 2% to 14%, and raised customer acquisitions by 700%. The game dynamics improve productivity, making the environment conducive for retaining information. Final thoughts.
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