Jay Cross

JULY 12, 2012

Google’s course on power searching is a brilliant marketing move. ” Google is teaching people to use more of its services. Simultaneously, Google is building customer loyalty. As other companies realize the potential of learning as a marketing tool, we’re going to see a lot more programs like this.

Market 53

Market Custom Strategy Google Wave 53

Jay Cross's Informal Learning

DECEMBER 19, 2009

Google Wave is the johnny-come-lately. Howard Greenstein helps explain Wave in this post from Mashable. Wave threads together email, instant messages, documents, and applications in a way that you can follow, and even trace the history, of their links. Or you could track down branches from a session by topic.

Wiki 37

Wiki Google Wave Change Mashups 37

Steve Howard

NOVEMBER 17, 2009

interaction behind the company firewall – safe, secure conversations not visible to the public. prior to Mass Media, companies advertised through things like Sears Catalogue. • “the more people you can subvert with your” underhand marketing the more money you can make. • www.completewaveguide.com for full wave info.

DevLearn 66

DevLearn Adobe SharePoint Authorware 66