The Phillips ROI MethodologyTM – Measuring Data at All Levels – Part 5
CommLab India
OCTOBER 20, 2016
In the fourth part of the series, we saw how the Phillips ROI Methodology TM suggests that measurements be taken at every level. All data collected at this level must be converted to a monetary value so that it can be compared with program costs. Level 5: ROI. What can be measured: Return on investments.
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