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What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. And, did you use the most effective marketing tactics for that segment? Did you target the right market segment?

Course 46
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How to Leverage the Marketing Power of Social Proof

WBT Systems

Influencer social proof takes advantage of what marketers call the “halo effect.” You first need a method to request and receive testimonials at scale, for example, automatically emailed evaluations. Use a portion of the testimonial in Facebook and LinkedIn ads. 1 – Social Proof from Industry Influencers.

Market 51