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Online Marketing for Elearning Part III: Advertising

LearnDash

Content marketing is low cost but highly effective. It has a longevity that outlasts any advertisement, and is more effective at building and retaining a strong customer base. Even better, you have plenty of metrics to use to track the effectiveness of your ads. Not that you would use those for your online course.)

Market 227
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How to Improve the Search Experience on Higher Education Websites

Think Orion

Search experience is more than just a search bar at the top of your website. When a user lands on your website, it’s essential to help the user find the correct information as effectively as possible. Improving how people search on your website begins by figuring out how they currently discover and use it.

Search 52
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What Is E-Learning Today?

looop

Think of it another way, when people search YouTube or Google for how to do something, they don’t type in “e-learning for avoiding organisational risk”, they type in things like “is there a template for capturing user information” or “what does safeguarding mean when working with young people”. Making E-Learning Work.

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10 Search Engine Marketing Basics You Have to Master

DigitalChalk eLearning

That’s why it’s important to really understand how people search for things, and what they’re looking for when they click ads related to their search queries. One of the most common mistakes newcomers to search engine marketing make is going after the big, expensive “money” keywords exclusively.

Search 40
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DevLearn 2023 - Las Vegas (Show Notes!)

Learning Visions

Execute meaningful form - uncover the opportunity, informed strategy, culture shift, feedback loops Leverage Effective tools - training and delivery, input and output FOUNDATION Anchor in your beliefs and values. Training is a tool - sometimes a jackhammer - may be effective but not always so efficient. No - sometimes.

DevLearn 230
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How to Create Relevant Training: An Interview with Bob Pike

TechSmith Camtasia

We want to give you insight into what training is, to where to start, thoughts about measuring success, and how to use images and videos to effectively train your customers and coworkers. At TechSmith, our research found that THE most important factor in creating effective instructional videos is relevance. And Bob backs up that point.

Create 98