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Who Owns “Microlearning?” The Learners Do. Not Grovo.

Vignettes Learning

Grovo, Inc. founded 2010) has trademarked the term “Microlearning”, reported by Chief Learning Officer. Microlearning is too fundamental both as a process and for its value. Sadly, Grovo is claiming ownership of “water” and “air”, in this case. In my humble opinion, Grovo is being high-handed about running its business.

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2018: This Year in Learning– 109 Curated L&D Articles from 2018

The Learning Dispatch

Glenda Sims and Wilco Fiers have released their long-awaited white paper with their discussions and recommendations. Didn’t Grovo trademark the term “microlearning”? Patti Shank turns her deeply informed, research-based focus to microlearning. Do you use video in elearning? Can elearning be considered video?