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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Recipients can display these badges on social media, websites, email signatures and online resumes. However, for a digital badge to be truly valuable, learners and employers alike must recognize and trust the source. You can connect with John on Twitter at @JohnLeh or on LinkedIn. How can associations help turn the tide?

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3 Ways an Online Community Enhances Learning

WBT Systems

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

Awareness of current issues affecting your industry, advocacy for your members and their professions, and your trusted relationships with employers gives associations an authoritative edge over academic institutions, when it comes to providing continuing professional education for prospective employees. appeared first on WBT Systems.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

Researchers found that 92 percent of people will trust a recommendation from a peer, and 70 percent will trust a recommendation from someone they don’t even know. When we see someone like us or someone we like, respect, or trust do something, we’re more apt to do that same thing ourselves. First, identify the influencers.

Market 51
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How to Use Webinars as Lead Generation for Your Online Courses

WBT Systems

Amy Porterfield uses webinars to strengthen the “know, like and trust factor” with her target audience. Include an obvious call-to-action graphic and link to your website registration page. Put a “house ad” on relevant pages of your website. Advertise on Facebook and LinkedIn where you can fine-tune targeting.

Online 42
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6 “Non-Obvious” Online Learning Trends for 2018

WBT Systems

Check out LinkedIn Learning too if you haven’t already. The old mission statement is copied onto websites and annual reports but no longer resonates strongly in anyone’s heart. This is a natural role for associations since you already have a relationship of trust with members. The spark fades. 6: Truthing. “As

Trends 46
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Associations Have the Advantage in the Digital Badges Market

WBT Systems

Unlike certificates hidden away in file cabinets or hung on office walls, learners can display their digital badges in email signatures, on websites, on LinkedIn profiles, in resumes, or in digital badge backpacks like OpenBadges, Credly, and Badgr. You already have authority, credibility, trust, and brand recognition in your industry.