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How to Promote Your Online Courses With Google Ads

learnWorlds

The placement of your ad is determined by the bid and the quality score ; so bidding higher doesn’t mean your ad will necessarily have an advantage over a lower bid. It could be that your bid is higher, but your quality score is low, thus your ad won’t show higher than someone who bids less but with a superb quality score.

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Local SEO Tips: 7 Best Ways to Improve your Rankings in 2023!

Think Orion

The reason for this is because more people are using the voice function for search and questions are becoming a common type of search query. ‍ If you think about people using voice search, you can start piecing together long tail and short tail keywords that make up the phrases your customers would ask.