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A Conversation with Michael Allen–ADDIE, SAM & the Future of ID

Kapp Notes

He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. Apparently the book has stirred a little controversy around the topic of ADDIE. So my first question is “what’s wrong with ADDIE?”. I felt I was sharing the best process.

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In Memory – Corporate Instructional Designers

eLearning 24-7

A product called Macromedia Flash (being used with web sites) became a go to for course development. You added “objects” ADDIE (developed for everything but e-learning) was tapped. I went with a Hybrid form of ADDIE. Macromedia Dreamweaver came out with templates. Storyboards were common. Then it happened.

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Michael Allen – Crystal Balling with Learnnovators

Learnnovators

Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. It’s often not their fault; they’ve just been given the assignment by someone who doesn’t appreciate the fact that instructional design is a professional undertaking requiring a good deal of knowledge, skill, and talent.

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MICHAEL ALLEN – CRYSTAL BALLING WITH LEARNNOVATORS

Learnnovators

Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. It’s often not their fault; they’ve just been given the assignment by someone who doesn’t appreciate the fact that instructional design is a professional undertaking requiring a good deal of knowledge, skill, and talent.