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A Conversation with Michael Allen–ADDIE, SAM & the Future of ID

Kapp Notes

He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. Apparently the book has stirred a little controversy around the topic of ADDIE. So my first question is “what’s wrong with ADDIE?”. I felt I was sharing the best process.

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In Memory – Corporate Instructional Designers

eLearning 24-7

A product called Macromedia Flash (being used with web sites) became a go to for course development. You added “objects” ADDIE (developed for everything but e-learning) was tapped. I went with a Hybrid form of ADDIE. Macromedia Dreamweaver came out with templates. Storyboards were common. Then it happened.

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Michael Allen – Crystal Balling with Learnnovators

Learnnovators

Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Most of us in the e-learning domain have been following ADDIE – a process that has been at the core of the instructional design discipline for years. How is the response to your book ‘ Leaving ADDIE for SAM ’?

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MICHAEL ALLEN – CRYSTAL BALLING WITH LEARNNOVATORS

Learnnovators

Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. Most of us in the e-learning domain have been following ADDIE – a process that has been at the core of the instructional design discipline for years. How is the community and the industry looking at your call for leaving ADDIE behind?

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The King is Dead

eLearning 24-7

The weapons including Authorware, Macromedia Director, DazzlerMax, Toolbook were the ones that separated the knights from the common folk. Eventually the land saw Macromedia Breeze and Dreamweaver enter the lands, with these items called templates. It was a sight to behold. Age of Enlightenment – Dragons Rule.