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The key to understanding what’s going on

Jay Cross

. “Social software is based on supporting the desire of individuals to affiliate, their desire to be pulled into groups to achieve their personal goals,&# Stowe Boyd wrote in a recent article ( Darwin magazine, May 2003). A new attitude, or lack thereof. Social software makes this happen.

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It’s a matter of culture

The Learning Circuits

Department heads live essentially in a world of competitive personality. Imagine my disappointment to discover their attitude was unanimously blasé and even dubitative. They could have encouraged rather than neglected the potential of the expensive and hard to deploy groupware (Lotus Notes) they began investing in during the 90s.

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