Beta Program, Email List, Acquisition - A Case Study in What Not to Do
Tony Karrer
MAY 23, 2006
The acquired company established a listserve mailing list and put all of their top users on the list.Here a few of the emails (there are about 80 in total), but you'll get the idea: Dec 8, 2005 Once the beta is ready I am sure they'll let us know first. List of 10 competitors including open source are being discussed.
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