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How to Leverage the Marketing Power of Social Proof

WBT Systems

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. Your association can leverage the power of social proof when marketing your online learning programs.

Market 51
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How to Convince Employers to Pay for Professional Development

WBT Systems

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. It’s especially frustrating when these people are employers in your association’s industry or profession. Leverage the power of social proof.

Develop 61
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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Expeditionary Marketing. First, escape the tyranny of served markets.

Market 41
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2019 Talented Learning Awards: Continuing Education Systems

Talented Learning

And this week the celebration continues, as we recognize excellence in our second category – continuing education systems. Specifically, today we focus on top learning and certification solutions used by trade and professional associations , mission-driven non-profits, commercial training providers, trade schools and subject matter experts.

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Learning Technology Blogs: An Analyst’s Reading List

Talented Learning

For smart vendors, a blog is not another way to manipulate you with product marketing messages or achieve keyword dominance in search engines. Here’s proof! But what should learning professionals understand about the power of portals in today’s environment? Why a CRM Will Boost Your Sales and Marketing.

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AI and Learning Systems: Is This Combo as Great and Powerful as it Seems?

Talented Learning

Here’s sobering proof: Recently, 2830 European startups were classified by industry tracking sites as “AI companies.” At a time when it’s easy to cash-in on ignorance, knowledge is power. Is it really as powerful as it seems? ” No kidding. Let’s start with the basics. What is AI , exactly?