Remove Attitudes Remove Behavior Remove Metrics Remove Phillips
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Why We Should Stop Talking About ROI in Training

Mindflash

To what degree participants acquire the intended knowledge, skills, attitudes, confidence, and commitment based on their participation in a training event. Level 3: Behavior. Another model and methodology from Jack Phillips includes a fifth level – ROI – which adds an added financial metric to the mix. Level 2: Learning.

ROI 101
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Weighing the Options: Different Schools of Thought

CLO Magazine

The longtime University of Wisconsin at Madison professor wrote a series of articles in 1959 for the American Society for Training and Development that outlined what became known as the four levels of evaluation — reaction, learning, behavior and results. Jack Phillips, chairman of ROI Institute Inc.,

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Is this thing on? Tips for measuring course effectiveness and return on investment

Obsidian Learning

Level 2 evaluation measures what the learner actually learned in the course; specifically, one or more of the following: the knowledge that was learned, the skills that were developed or improved, the attitudes that were changed (Kirkpatrick & Kirkpatrick, 2006, p. Level 3: Behavioral Change Evaluation.