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Business of Learning

Tony Karrer

While increasing amount of concept work and the pace of change puts a premium on learning, the business of learning faces an incredibly difficult time. In the past few weeks, I've had some really eye-opening conversations about the state of Learning as a Business. But that doesn't mean you have a viable business.

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10 SEO Strategies for Edtech Business – Enhance Traffic & leads

Think Orion

In addition, nearly one-third of US consumers use local search to discover businesses daily, with a 28% purchase rate. Like many others, SEO for Edtech business remains one of the most crucial aspects of presenting your offer to relevant audiences. According to industry research, 68% of online experiences begin with search engines.

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10 Proven PPC Advertising Tips for Higher Education Institutions

Think Orion

PPC Geeks senior client manager Stephen Browne explains that identifying long-tail keywords with a proper intent brings more success, but fewer businesses utilize this technique. This is because long-tail keywords are cheaper, have clear search intent, and have less competition bidding for the same traffic.