How to get everyone to write like Ernest Hemingway

Making Change

It is expected that all employees will strive to achieve the highest standards of customer service, as service excellence is a competitive differentiator in the market and improving customer service is key to the Firm’s strength as a business. Use strong verbs instead of wimpy “is.”

Why you want to focus on actions, not learning objectives » Making Change

Making Change

What does this woman need to do to stay in business? Learning objectives are wimpy. Instead, it’s helpful to first choose a business goal for your project and then identify each “action&# needed to reach that goal. Pop quiz! What do these people need to do?